A compact view of the technologies behind the experience, grouped by the role they play in the product.
01
Interface
Next.js
React
02
Data & logic
PostgreSQL
PostHog
03
Delivery
Vercel
Overview
Ana Caroline Hipólito is a psychologist who works with adolescents from 13 and adults through Gestalt therapy, both in person in Maringá and online. I built the site to give her work an owned, professional presence beyond Instagram and third-party profiles, while making the path from discovering her work to starting a conversation feel calm and clear.
What it does
01Institutional pages for Home, About, Psychotherapy, Maringá, Online Care and Contact.
02A local landing page for people searching for a psychologist in Maringá.
03A first-contact form, WhatsApp paths, a dedicated links page and a QR-code route for offline materials.
04A protected administrative area for organizing incoming contacts without turning the website into a clinical record.
05Privacy policy and content written around the ethical context of Psychology, without promises of results or aggressive conversion language.
Why I built it
Before the project, Ana's digital presence lived mainly on Instagram and third-party channels. The site creates an owned space that explains her work with more context and gives search visitors a direct, trustworthy next step.
The experience is designed around the actual journey of someone considering psychotherapy: understand the approach, see whether the format fits, and choose WhatsApp or a first-contact form without navigating a complex website.
A real result beyond the launch.
The site already generated a patient contact that became a paid first engagement. It has also produced measurable traffic, contact interactions and form submissions, although the current data is not enough to attribute every new patient directly to the website.
How it’s built
01Built with Next.js, React and TypeScript, then deployed on Vercel under anacarolinehipolito.com.br.
02Neon Postgres stores first-contact submissions, while a protected admin area gives Ana a practical way to organize them.
03PostHog and Vercel Analytics measure behavior without turning the form into a source of sensitive clinical data.
04Technical SEO is part of the implementation: sitemap, canonical URLs, Open Graph metadata and structured data support the local search journey.
05Responsive, semantic pages were built for desktop and mobile, with performance and accessible content structure considered from the start.
Deliberate limits
The site does not promise therapeutic outcomes or use aggressive commercial language.
Analytics are kept separate from sensitive clinical information; the form is for first contact, not a clinical record.
The case uses aggregated contact and traffic outcomes rather than publishing private patient details.
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